Sunday, March 8, 2009

Why is mobile search important?


Why is mobile search important?
Search is even more effective on mobile – because mobile users search for things when and where they need it most. Mobile search lets you easily connect with these customers searching for exactly what you offer.
Mobile is immediate. Because mobile users search when they need information now – when they’re looking for train times, TV listings, sales or last minute offers, they need a quick mobile experience that takes them straight to the info they need.
Mobile search click-through rates are much higher than on the rest of the web.
Mobile lets you reach consumers even when they’re not sitting in front of a PC.
Mobile ads give you an opportunity to build a one-to-one relationship with the consumer because mobile phones are personal devices.
Advertising on mobile is a great way to complement your marketing mix and to give users immediate access to your brand offering.

The invention of the World Wide Web


One of the most remarkable inventions ever in the history of the human race is the invention of the World Wide Web.
In the middle of the 15th century Johannes Gutenberg a German goldsmith, invented the movable type printing in Europe.
His technology replaced books that had to be created by hand . Knowledge spread like wildfire and the human race became more rational and less superstitious. The result, of course, was an improvement in the evolution of civilizations and the speed with which they arose.
The availability of books made the Renaissance possible. It facilitated scientific publication. It resulted in the collapse of the domination of dogmas of Catholicism because Martin Luther's 95 Theses, posted on the door of his church, were widely printed and circulated.
Similarly the invention of the World Wide Web by Sir Timothy John "Tim" Berners-Lee, KBE (born June 8, 1955 in London, England) is changing the face of our world. Knowledge is now literally at your fingertips. If you need to find out anything, from the weather to some obscure facts in a specialized field of study, just type in a search for it and with the billions of websites now available, you are bound to find the answer. The entire database of human knowledge has now become available to everyone..
He was born in London, England. Both his parents were mathematicians and were part of the team that built one of the earliest computer, the Manchester Mark I. He learned to use mathematics everywhere, including at the dinner table.
At Oxford University, he built a computer with a soldering iron and an old television. Graduating in physics in 1976, he went to work for a company called Plessey Controls Limited in Poole that specialized in traffic lights. Then in 1978, he created a typesetting software and an operating system when he worked for another company in Poole, D.G. Nash Limited. Berners-Lee then worked as an independent contractor for CERN. The NeXT cube became the first Web server. He proposed the concept of hypertext to facilitate sharing and updating research information. He built a prototype system named ENQUIRE.
In 1989, Berner's Lee saw how to join hypertext with the Internet. In his own words: "I just had to take the hypertext idea and connect it to the TCP and DNS ideas and — ta-da! — the World Wide Web."
In 1990, working with Robert Cailliau, he produced a revision. He used ideas that were behind the Enquire system to fashion the World Wide Web.
He built the first web browser and editor called World Wide Web and the first web server called Hyper Text Transfer Protocol daemon.
CERN had the first web site in the world. It went online on August 6, 1991. It explained browsers, servers, and directories, and how to set them up.
Berners-Lee made his idea available freely. He did not reserve a patent or ask for royalties.
He has received numerous academic and business honors and awards, including USD $1.2 million by President of Finland, Tarja Halonen, on April 15, 2004, as the first recipient of Finland's Millennium Technology Prize for inventing the World Wide Web.
He was also given the rank of Knight Commander (the second-highest rank in the Order of the British Empire) by Queen Elizabeth II. This was part of the New Year's Honors ceremony, on July 16, 2004.
The 1999 Time Magazine edition called him one of the 100 most influential people of the twentieth century.
Today he lives in Lexington, Massachusetts (USA) with his wife and two children.
The world wide web is literally an artificial global brain, where information is contributed by millions of people around the world and made publicly available to all.

Saturday, March 7, 2009

Snow White Story


A long time ago, a child was born to a queen and king and she was called Snow White. When the queen died, the king married again. This new queen was wicked and hated Snow white. The queen gave orders that Snow White was to be treated as a servant.
Snow White grew very beautiful and one day a Prince riding by, saw her at work and fell in love with her.
The queen was beautiful too, and every day she asked her Magic Mirror, "Who is the fairest in the land?" and the mirror always answered, "You are the fairest one of all".
But one day the mirror answered Snow White was the fairest in the land, and in a rage the queen gave orders to one of her Huntsmen to take Snow White into the woods and kill her.
The Huntsman had a kind heart and couldn't do the deed so told her to run away. She fled into the woods where Seven little dwarfs lived. Their house was small and strange.

Snow White entered the little house and finding it very untidy, started to clean up. Upstairs she found seven little beds. She was very tired and stretching out on one of the beds, was soon asleep.
When the Dwarfs came home they were surprised to find Snow White and after some argument, decided to let her stay. She promised to cook and look after them.
The Queen discovered where Snow White was living and disguising herself as a witch, took a poisoned apple and set out for the Dwarfs cottage. She gave Snow White the poisoned apple to eat and as soon as she bit the apple, she sank into unconsciousness.Thinking she was dead, the Dwarfs built a glass coffin and put her in it. For days she lay in the forest in her glass coffin. One day, the Prince was riding through the forest looking for Snow White and found her. He leaned over and kissed her. She opened her eyes and sat up with a smile. Everyone was happy. The Prince took Snow White to his palace where they were married and lived happily ever after.

Saturday, February 21, 2009

The best way to learn english


* Speak without Fear:


The biggest problem most people face in learning a new language is their own fear. They worry that they won’t say things correctly or that they will look stupid so they don’t talk at all. Don’t do this. The fastest way to learn anything is to do it again and again until you get it right. Like anything, learning English requires practice. Don’t let a little fear stop you from getting what you want.


*Use all of your Resources:


Even if you study English at a language school it doesn’t mean you can’t learn outside of class. Using as many different sources, methods and tools as possible, will allow you to learn faster. There are many different ways you can improve your English, so don’t limit yourself to only one or two. The internet is a fantastic resource for virtually anything, but for the language learner it's perfect.


*Surround Yourself with English:


The absolute best way to learn English is to surround yourself with it. Take notes in English, put English books around your room, listen to English language radio broadcasts, watch English news, movies and television. Speak English with your friends whenever you can. The more English material that you have around you, the faster you will learn and the more likely it is that you will begin “thinking in English”.


*Listen to Native Speakers as Much as Possible:


There are some good English teachers that have had to learn English as a second language before they could teach it. However, there are several reasons why many of the best schools prefer to hire native English speakers. One of the reasons is that native speakers have a natural flow to their speech that students of English should try to imitate. The closer ESL / EFL students can get to this rhythm or flow, the more convincing and comfortable they will become.


*Watch English Films and Television:


This is not only a fun way to learn but it is also very effective. By watching English films (especially those with English subtitles) you can expand your vocabulary and hear the flow of speech from the actors. If you listen to the news you can also hear different accents.


*Listen to English Music:


Music can be a very effective method of learning English. In fact, it is often used as a way of improving comprehension. The best way to learn though, is to get the lyrics (words) to the songs you are listening to and try to read them as the artist sings. There are several good internet sites where one can find the words for most songs. This way you can practice your listening and reading at the same time. And if you like to sing, fine.


*Study As Often As Possible:


Only by studying things like grammar and vocabulary and doing exercises, can you really improve your knowledge of any language.


*Do Exercises and Take Tests:


Many people think that exercises and tests aren't much fun. However, by completing exercises and taking tests you can really improve your English. One of the best reasons for doing lots of exercises and tests is that they give you a benchmark to compare your future results with. Often, it is by comparing your score on a test you took yesterday with one you took a month or six months ago that you realize just how much you have learned. If you never test yourself, you will never know how much you are progressing.


Monday, February 16, 2009

The History of Horses


The History of Horse Racing:
The competitive racing of horses is one of humankind's most ancient sports, having its origins among the prehistoric nomadic tribesmen of Central Asia who first domesticated the horse about 4500 BC. For thousands of years, horse racing flourished as the sport of kings and the nobility. Modern racing, however, exists primarily because it is a major venue for legalized gambling.

Physical features:
Clydesdale horses usually stand about 16 to 18 hands high. In the horse world, a hand is 4 inches. It was a convenient way to measure a horse without a yardstick. They measure from the ground up to the horse's withers, which is the high part of its back between the shoulder blades. That means these heavy animals are quite large!
Clydesdales may weigh anywhere from 1700 lbs. to 2000 lbs. The majority of them are solid colored bay or brown with four white legs. The soft hair around their feet are called "featherings" and is a distinctive feature of the Clydesdales.

Facts About Horses:
Depending on breed, management and environment, the domestic horse today has a life expectancy of 25 to 30 years. It is uncommon, but a few horses live into their 40s, and, occasionally, beyond. The oldest verifiable record was "Old Billy," a horse that lived in the 19th century to the age of 62. The size of horses varies by breed, but can also be influenced by nutrition. The general rule for cutoff in height between what is considered a horse and a pony at maturity is 14.2 hands(h or hh) (147 cm, 58 inches) as measured at the withers. An animal 14.2h or over is usually considered a horse and one less than 14.2h is a pony.
However, there are exceptions to the general rule. Some smaller horse breeds who typically produce individual horses both under and over 14.2h are considered "horses" regardless of height. Likewise, some pony breeds, such as the Pony of the Americas or the Welsh cob, share some features of horses and individual animals may occasionally mature at over 14.2h, but are still considered ponies. The difference between a horse and pony is not simply a height difference, but also a difference in phenotype or appearance. There are noticeable differences in conformation and temperament. Ponies often exhibit thicker manes, tails and overall coat. They also have proportionally shorter legs, wider barrels, heavy bone, thick necks, and short heads with broad foreheads.
Light horses such as Arabians, Morgans, Quarter Horses, Paints and Thoroughbreds usually range in height from 14.0 (142 cm) to 16.0 hands (163 cm) and can weigh from 386 kg (850 lbs) to about 680 kg (1500 lbs). Heavy or draft horses such as the Clydesdale, Belgian, Percheron, and Shire are usually at least 16.0 (163 cm) to 18.0 hands (183 cm) high and can weigh from about 682 kg (1500 lb) up to about 900 kg (2000 lb). Ponies are less than 14.2h, but can be much smaller, down to the Shetland pony at around 10 hands, and the Falabella which can be the size of a medium-sized dog. The miniature horse is as small as or smaller than either of the aforementioned ponies but are classified as very small horses rather than ponies despite their size. The largest horse in history was a Shire horse named Sampson, later renamed Mammoth, foaled in 1846 in Bedfordshire, England. He stood 21.2½ hands high (i.e. 7 ft 2½ in or 2.20 m ), and his peak weight was estimated at over 3,300 lb (approx 1.5 tonnes). The current record holder for the world's smallest horse is Thumbelina, a fully mature miniature horse affected by dwarfism. She is 17 inches tall and weighs 60 pounds.

Horse breeding:
Pregnancy lasts for approximately 335-340 days and usually results in one foal (male: colt, female: filly). Twins are rare. Colts are usually carried 2-7 days longer than fillies. Females 4 years and over are called mares and males are stallions. A castrated male is a gelding. Horses, particularly colts, may sometimes be physically capable of reproduction at approximately 18 months but in practice are rarely allowed to breed until a minimum age of 3 years, especially females. Horses four years old are considered mature, though the skeleton usually finishes developing at the age of six, and the precise time of completion of development also depends on the horse's size (therefore a connection to breed exists), gender, and the quality of care provided by its owner.
Also, if the horse is larger, its bones are larger; therefore, not only do the bones take longer to actually form bone tissue (bones are made of cartilage in earlier stages of bone formation), but the epiphyseal plates (plates that fuse a bone into one piece by connecting the bone shaft to the bone ends) are also larger and take longer to convert from cartilage to bone as well. These plates convert after the other parts of the bones do but are crucial to development.
Depending on maturity, breed and the tasks expected, young horses are usually put under saddle and trained to be ridden between the ages of two and four. Although Thoroughbred and American Quarter Horse race horses are put on the track at as young as two years old in some countries (notably the United States), horses specifically bred for sports such as show jumping and dressage are generally not entered into top-level competition until a minimum age of four years old, because their bones and muscles are not solidly developed, nor is their advanced training complete.
Horses are adapted to grazing, so their teeth continue to grow throughout life. There are 12 teeth (six upper and six lower), the incisors, adapted to biting off the grass or other vegetation, at the front of the mouth, and 24 teeth, the premolar and molars, adapted for chewing, at the back of the mouth. Stallions and geldings have four additional teeth just behind the incisors, a type of canine teeth that are called "tushes." Some horses, both male and female, will also develop one to four very small vestigial teeth in front of the molars, known as "wolf" teeth, which are generally removed because they can interfere with the bit. There is an empty interdental space between the incisors and the molars where the bit rests directly on the bars (gums) of the horse's mouth when the horse is bridled.
The incisors show a distinct wear and growth pattern as the horse ages, as well as change in the angle at which the chewing surfaces meet, and while the diet and veterinary care of the horse can affect the rate of tooth wear, a very rough estimate of the age of a horse can be made by looking at its teeth.

A Horse Is A Horse When...
· A horse is usually not considered to be a "horse" until it is 5 years old. Before that, males are known as colts and females are known as fillies. However, it is still acceptable to call a colt or filly a horse.
· A foal is a very young horse and can be either male or female.
Horse Facts: Height
· Horses height is measured in units known as "hands." One hand is equal to 4 inches.
· A horse is usually considered to be 14.2 (14 hands, 2 inches) or taller when mature.
· Anything under 14.2 when mature is usually considered to be a pony.

Police using a horse trailer to catch speeding motorists Featured :
Police Officers in North Wales UK are using a horsebox parked by the side of the road to hide a speed camera. The horse trailer with 2 officers inside was parked near Llanrwst in the Conwy Valley last Sunday. The Police, renowned for its campaign against speeding would not comment on its use but said enforcement activity would increase as the days lengthen. . The road has a 60mph limit but is renowned for speeding. The chief constable of North Wales Police, Richard Brunstrom has previously admitted an "obsession" with tackling speeding motorists. Last year speed cameras in north Wales caught 55,704 offenders. Another 5,610 were caught by officers with hand-held laser devices.

History Of The Arab / Arabian Horse:
The Arab or Arabian horse originates from the desert lands of Asia and the most famous are the horses of the Bedouin Arabs, known as the Original or Elite Arab. Through selective breeding the Bedouins developed an Arab horse which was tough and yet beautiful. It was these Arab horses that were used as a calvary horse by the Moslems and taken to North Africa and into Spain and France. Many Arab horses were left behind when the Moslems left and were left to breed with local horses creating such breeds as the Andalusian horse. The UK imported Arab horses in the late nineteeth and early twentieth century from Arabia.

Height Of The Arab / Arabian Horse:
The Arab horse stands 14.1 to 15 hh.
Colour Of The Arab / Arabian Horse
Arab horses are most usually bay or chestnut but grey is also seen.
Breed Characteristics Of The Arab / Arabian Horse
The Arab horse has a small head with concave profile, large eyes and small muzzle, arched neck, sloping shoulder, strong level back, strong hindquarters, strong legs. Tail carried high, fast and free action, plenty of stamina.
Temperament Of The Arab / Arabian Horse
Arab horses are brave, spirited and intelligent.
Uses Of The Arab / Arabian Horse
The Arab horse is used as a general riding horse, for horse racing, and is particularly suited to endurance

Kinds of hourse:
There are about seventy horse breed registries in the U.S. The two largest are the Jockey Club [thoroughbreds] and the American Quarter horse Association. Other countries have their own organizations. A registry is a listing of horses that includes the names of the horse's father [sire] and mother [dam]. The listing will also include grand and great-grand parents plus any other important information about the horse's ancestry. . There are different breeds of horses that are raised for different kinds of jobs. Some of these jobs might be:
Race horses that will race alone or pull sulkies [trotters] or jump.
Farm horses that will be ridden or work around the farm.
Ranch horses that will cut cattle from herds
Pleasure horses just to ride.
Show horses that are taken to horse shows and get trained to do different moves.

from:www.merterdom@hotmail.com