Sunday, March 8, 2009

Why is mobile search important?


Why is mobile search important?
Search is even more effective on mobile – because mobile users search for things when and where they need it most. Mobile search lets you easily connect with these customers searching for exactly what you offer.
Mobile is immediate. Because mobile users search when they need information now – when they’re looking for train times, TV listings, sales or last minute offers, they need a quick mobile experience that takes them straight to the info they need.
Mobile search click-through rates are much higher than on the rest of the web.
Mobile lets you reach consumers even when they’re not sitting in front of a PC.
Mobile ads give you an opportunity to build a one-to-one relationship with the consumer because mobile phones are personal devices.
Advertising on mobile is a great way to complement your marketing mix and to give users immediate access to your brand offering.

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